Upcoming Events

During November's AALHA Homeowner/Manager CE class, we'll hear from Scott Wells at Conversion Formula regarding the Do's and Don'ts of marketing to help fill your pipeline of leads. He'll address unique marketing methods as well as strategies for converting leads to home tours and ultimately residents. Conversion Formula provides their clients with a unique marketing blend that incorporates Digital Marketing strategies including SEO, Local Search, Social Media, Content Marketing, Conversion Rate Optimization & Email Marketing. This is an excellent opportunity to learn more about marketing trends and trusted techniques.

Scott Wells with Conversion Formula, has been successfully helping drive traffic to Senior Living and Care Communities for over six years. His vast knowledge of the industry helps homeowners convert leads and increase community tours. If you’re currently running a Senior Living or Care Community, Scott advises you stop relying on third-party leads that every other Senior Living or Care Community in your area has their hands on. Third-party leads can only get you so far and usually only provide 1 to 3% qualified leads for any community at any given time.